RJMetrics, the Center City business analytics startup, rebrands

Five years since its founding, RJMetrics has a new look.

The Center City business analytics firm has a new logo, as well as a new design for its customer dashboard. The navigation was inspired by Tweetie, the app built by Philadelphia-based Letterpress founder Loren Brichter, said RJMetrics UX designer Matt Monihan.

Read more about the thinking behind the new logo here.

RJMetrics’ new customer dasboard.