Just how addicting is Angry Birds? Google Inc.’s Chris Morgan, head of channel managed agencies, offered a number to quantify it.
“125 years of Angry Birds are played every day.” he said at a SEER Interactive event last month called “Breaking Down Silos.”
At the event, five cross-industry thought leaders spoke at the Search Church, SEER Interactive’s headquarters, on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy.
The event raised over $3,500 that was donated to The American Cancer Society, Robin Hood Foundation, Covenant House and The American Cancer Society, Relay for Life.
Here are more soundbytes from the event:
- “Potential is grand but dependent on ability to execute and optimize for experience.” – Kristy Bolsinger, Senior Associate at Seattle-based PwC Customer Impact Consulting Group
- “Imagine your organization with integrated engagement across departments.” – Bolsinger
- “48 percent of smartphone users use their device while eating.” – Chris Morgan, Google Inc.
- “Follow the audience, follow the money.” – from Morgan’s presentation
- “People on average use 11 sources before they make a purchase decision.” – Morgan
- “Your tactics have to be on-brand or they won’t get adopted or implemented. The brand has to feel comfortable.” – Stephanie Chang, consultant at Distilled‘s New York City office
