RJMetrics raises $6.2M Series A round, plans to double 26-person staff

Center City business intelligence startup RJMetrics closed $6.25 million in Series A funding, it announced today. The round was led by Silicon Valley-based Trinity Ventures with participation from existing Palo Alto investor SoftTech VC.

The company, which provides analytics for more than 130 companies across five continents, plans to use the money to nearly double its staff of 26 over the next 12 to 18 months, said cofounder and CEO Robert Moore. RJMetrics will focus primarily on building a sales and marketing team, as there’s been a “lopsidedness” in the company’s staff due to recent product development work.

Moore called the round “a colossal step forward for [RJMetrics] in terms of financing the business,” adding that it seems to be one of the largest rounds of outside capital raised by a Philly startup.

And if you were wondering, Moore said that leaving Philadelphia is out of the question (as he has before).

RJMetrics raised a $1.2 million seed round in January 2012. Technically Philly last visited RJMetrics in July, when the team was working on “drastic product improvements” and had recently appointed a Director of Technology and Director of Product.