The University of Pennsylvania’s Wharton School of Business is one of the top-ranked business schools in the country, but the school doesn’t seem inclined to rest on its Ivy League laurels.
The business school is launching a rebranding initiative intended to achieve a consistent message across all of its 20 research centers, as the Wall Street Journal reported. The focus will use the word ‘knowledge.’
Traditionally the school has been known for its finance programming, but now, as Wharton dean Thomas Robertson told the Wall Street Journal, the school wants to emphasize its other three focus areas — innovation, social impact and global presence.
The rebrand may do more to promote Wharton’s technology innovation and entrepreneurial success by attracting more top talent to the entrepreneurial programming like the Wharton Venture Initiation Program.
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