Susty Party lands major Target deal

The Sharks may come to rue the day they doubted the sustainably celebratory ladies of Greenpoint.

Susty Party is showing major signs of advancing as a retail product, according to cofounders Emily Doubilet and Jessica Holsey, whom we spoke with by phone on Tuesday.

First, Susty Party announced that it will be launching its products in 276 Target stores across the country.

The stores will be carrying 27 different SKUs (products or collections with one price tag). Perhaps most importantly, the products will be debuted on what Doubilet called “end caps.” That is, they will be displayed on the ends of aisles, a coveted spot inside the stores.

Second, the company is close to wrapping up a second investment round, which involves a major player in the natural products sector.

In this round, Susty Party will bring on an additional $500,000 at a roughly $6 million valuation, according to the cofounders. We reported on the startup’s first round here, though Doubilet told us that the video we based that reporting on was slightly in error. At the time, they had sold 8 percent of the company for $400,000 (a $5 million valuation), but shortly thereafter brought on an additional $100,000 at the same valuation. (We reported it as a $6.25 million valuation, because the video had said 8 percent had been sold for $500,000.) This new round will bring the total investment in Susty Party to $1 million.

Susty Party products, in red. (Image courtesy of Susty Party)