What’s in a name? KoP hiring company Beyond rebrands as Nexxt

At an industry summit in New Orleans this week, hiring company Beyond, based out of King of Prussia, Pa., announced some pretty major news: the 88-person company will henceforth be known as Nexxt.

In a statement sent to reporters on Monday, the firm said it has “evolved to become a dynamic recruitment marketing solution, catering to the changing needs of the entire hiring spectrum.”

Nexxt, which employs 88 out of its KoP headquarters, offers companies and agencies a recruiting platform with a “targeted method of sourcing” candidates. For job seekers, the company set up 50 niche career sites for browsing and applying to jobs. On its website, the company touts a candidate network of 55 million.

“It’s time to recruit like a marketer,” proclaimed Nexxt CEO Rich Milgram. “And that starts with building diverse campaigns that reach the right people, in the right places, at the right times.”

As the recruiting space redefines itself, the challenge for Nexxt will be getting its flashy new name past technical staffers’ well-documented disdain for recruiters. (Think Company’s Mikey Ilagan, for one, has extensively chronicled his bad experiences with recruiters.)