This Exton digital sign company is behind the dynamic media wall at NPR’s new HQ

National Public Radio‘s new Washington, D.C. headquarters boasts a floor-to-ceiling wall of LED screens that broadcast images, headlines and news that change throughout the day.

It’s the work of Scala, an Exton, Pa.-based company that develops digital sign software for clients like Burger King, Toyota and Coca-Cola, according to a release.

Scala’s software also powers the 55-foot “NPR Icon Tower” outside the office. Logos and animations rotate around the tower and are always visible, thanks to technology that makes the logos more or less opaque depending on the how light it is outside.

NPR’s new 40,000 square foot headquarters opened last spring, amid grumbles that the space was too swanky for the news organization that in part relies on taxpayer funds.

Find photos of the displays below.