“You’re always selling.”

That’s one lesson Start Some Good cofounder Alex Budak says he learned from GoodCompany Venturessummer social entrepreneurship accelerator.

On the Start Some Good blog, he writes:

You’re always selling.  It’s easy to feel a step or two removed from traditional business when you’re simultaneously focusing on your social impact — but remember you are never not selling.  Especially if you are the founder of your organization, every interaction you have is selling your venture in some way — whether it’s to a potential investor, a potential customer, a potential partner, or even a potential supporter.

Read the whole post here.

Based in Washington, D.C., fundraising platform Start Some Good will demo on GoodCompany’s Investor Day Nov. 20 at First Round Capital in University City.