After self-publishing his book Traction, DuckDuckGo founder Gabe Weinberg is now publishing a second edition with Penguin.
It relaunches on Oct. 3 and you can get the first three updated chapters here for free. Weinberg co-wrote the book with Justin Mares.
Weinberg told us that Penguin (a member of publishing’s Big Four) reached out to him, though he was also approaching publishers. Penguin’s interest was piqued when they saw his data-heavy writeup about Traction’s launch.