This Rockefeller-backed startup wants to take you past the 10-day forecast

For when the 10-day weather forecast just isn’t enough, try WeatherPlanner.
Jay Ciccarone’s company uses historical data, algorithms and climatological factors to give you forecasts into the future. It doesn’t make a consumer-facing app. Instead, it puts its technology on sites like AAA Mid-Atlantic and Schuylkill Valley Sports and apps like 24me. WeatherPlanner shares the revenue it generates on those sites.
The company was recently featured in the Philadelphia Inquirer and the New York Times.
Ciccarone, 43, of Wayne, Pa., runs the company with COO Rory Veevers-Carter, of Washington, D.C., and CMO Susan Steinbrink, of Ambler, Pa. (“We are currently looking for office space as I have been running this company from my kitchen with satellite kitchens of my partners,” Ciccarone wrote in an email.)
The company has a team of remote software developers and is currently raising funding. One of WeatherPlanner’s investors is Steven Rockefeller, chairman of the Rose Rock Group, and his wife, Kimberly, according to the Inquirer report.