Philly.com releases iPhone app, ranks third in app store

According to a press release, Philly.com has released its first iPhone app made by Verve Wireless.
The news app sells for $1.99 and is sponsored by long-time print advertiser TD Bank, something Philebrity got a kick out of.
The app is pretty standard fare for news applications theses days, acting as an optimized version of the mobile layout with seperate sections for news, sports, blogs and video. The app also allows users to read all of the day’s Inquirer and Daily News content, making the morning trip to the honor box a little less appealing.
Early reviews have been positive, and the app is third in the news app rankings.
We haven’t had much time to poke around, but as news nerds we dig the iPhone friendly story layout, videos and the ability to submit a story on the go.
However testing it in the Fairmount neighborhood, the app had some minor speed issues but all together it’s a solid start for Philly.com. Though we hope they can do more with the iPhone platform in the future (geolocation anyone?) However, as the future of the business is in question after this month’s auction, it will be tough to predict if the company will be able to dedicate future resources to mobile development.
Be sure to see our interview with Philly.com president Ryan Davis earlier this year.
Disclaimer: The members of Technically Philly have all freelanced or worked for the Daily News or Inquirer at one time or another and have a few friends there.