ROAR for Good is launching its wearable safety tech in 3 local hotels

Last spring, ROAR for Good founder Yasmine Mustafa told Technical.ly about her plans for pivoting the company’s personal safety device technology to the hospitality industry.

The company had switched its focus from B2C to B2B in 2019, and it was hospitality that ultimately checked the boxes — financially and from a social impact stance — by offering housekeepers a tool to help them feel protected against sexual harassment or assault, a rampant problem the industry faces.

And ROAR for Good is now rolling out its device at three properties in the Gulph Creek Hotels management company, including the Fairfield Inn & Suites in Berwyn, the Homewood Suites in Eatontown, New Jersey, and Home2 Suites by Hilton in Downingtown. There are plans to expand to other Gulph Creek locations in Q1 2021 as well, ROAR for Good said this week. Nearly 500 staff members are using the tech right now.

“We want to create an environment where employees are empowered with peace of mind, and technology like AlwaysOn eliminates blind spots and reduces threats through deterrence,” said Gulph Creek Hotels Principal Amy Gancasz in a statement. “With the pandemic impacting work schedules and staffing needs, this partnership brings our team closer together at a time when we need it most.”

The tool, called AlwaysOn, enhances monitoring capabilities for hotel staff and delivers a quick response to on-site safety threats for shift workers and housekeeping staff via a wearable button. The ROAR team sourced feedback from hotel managers and housekeepers during the development process, and the device’s hardware works in both small hotel properties and multi-building complexes alike.

“We know there’s a great deal of health and economic uncertainty in the hotel industry today, but general managers and hotel owners recognize the urgency to improve safety, security, and with it morale of housekeepers and back of house staff,” Mustafa said.

ROAR for Good founder Yasmine Mustafa. (Courtesy photo)