Pledge4Good, Snapline, Docphin and ThaTrunk demo at Philly Tech Meetup

Philly Tech Meetup’s last event of 2011 was indicative of the entire year: more startups, more people and more excitement.
The ever-growing spin-off of New York Tech Meetup that features local startups demoing what they’ve been working on held its “November” meet up last night at Quorum in University City. Four local companies were on hand for demos.
Recaps after the jump.

Pledge4Good

URL: http://pledge897.elmcitylabs.com
Founders: Vikram Bellapravalu, Lenny Fishman
Pledge4Good aims to streamline the donation process for non-profits and donors. Typically “pledges” are based around the accomplishments of charities. Pledge4Good focuses instead on the accomplishments of users and donors.
Users can pledge money to any charity for activities. For example, a user could pledge “$1 for every mile I run” to a charity of their choice. Users can then mark the task as “completed,” automatically sending the payment to the non-profit and pushing the accomplishment to Twitter and Facebook.
Pledge4Good has outsourced all of its current development and is looking to hire a developer.
The company, launching next week, receives 10 percent of all donations.
Snapline

URL: http://getsnapline.com
Founder: Todd McNeal
Founded by Todd McNeal, a former IBM employee, Snapline personalizes e-commerce sites based on Facebook data. If the user is not signed in through Facebook it will use past purchasing data. Snapline can also use Facebook data to display gift recommendations to friends.
“If [a user] is single you might want to show engagements rings, but if they’re married you might want to see anniversary pendents,” said McNeal.
Retailers can then see analytics using the demographics provided by Facebook.
The company is bootstrapped and launched with a flower and gift retailer. McNeal said he is looking to add more partners by the end of the year and is also eyeing up funding next year.
Docphin
[vimeo 31008874 w=400 h=225]
Docphin from Docphin on Vimeo.
URL: Docphin.com
Founders: Mitesh Patel, Sachin Nanavati, Derek Juang
Docphin, which has already received coverage on TechCrunch, is a special RSS feed reader  takes content from RSS feeds, journals and Twitter so doctors to keep up on news sources based on the diseases and topics they care about most. Medical journals and research materials are often buried under many layers of navigation and often require a subscription fee.
According to DocPhin, doctors are often forced to troll through Google Scholar and medical journals just to keep up on the news. DocPhin can help automatically populate a page based on a doctor’s field and specialty and will sort articles by most commented, most recent and more. The service also helps streamline medical journals and publishers to help entire hospitals access content that they already pay for.
Docphin can also show users what their colleagues are reading so physicians can easily stay up-to-date with peers.
ThaTrunk

URL: http://www.ThaTrunk.com/
Founders: Billy Sierra-Lenhart, Hassan F. Johnson
Getting some practice in before Demo Day next week, DreamIt Ventures company ThaTrunk was on hand to show off its mobile app that uses location to automatically distribute content a network of nearby cell phone users.
ThaTrunk use Bluetooth to “chain” messaging between users within a 32 feet radius.
“It creates an ad hoc infrastructure. Imagine if we were in something like Hurricane Katrina,” said CTO Billy Sierra-Lenhart, “that application could set a precedent to help us connect to one another and not be so dependent on cell phone towers.”
The company did not have a working demo and relied mostly on a slideshow. ThaTrunk says it is already partnering with fellow DreamIt company Supplyhog, formerly Nopone, to help contractors connect.