A home heat-loss, thermal imaging tool fashioned to a specially equipped van started patrolling Philadelphia last week.
Dubbed the HeatSeeker and the first of its kind in the country, the patented technology, which can evaluate and geo-code 1,000 thermal images in an hour, is something of a signature of the Mark Group, the British energy efficiency company that launched its U.S. headquarters at the Navy Yard in October 2010. The vehicle is a clever lead generation device for the company.
“As the region braces for the colder fall and winter temperatures, residents face increased energy costs to heat their homes,” said in a press release Mark Group President and CEO Jeff Bartos, who kicked off the vehicle’s work in Philadelphia at a ceremony with Mayor Nutter. We look forward to sharing this technology throughout the Delaware Valley so residents can be empowered to take control of their homes’ energy efficiency and reduce their monthly energy spend.”
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The HeatSeeker vehicle, which patrols at night and in colder weather when heat systems will most likely be used, has its own system to connect the images it takes to home addresses with a GPS mapping system. The Mark Group staff ‘thermographers’ evaluate and rate those images based on visible heat loss. Homeowners whose properties have relatively high heat loss will be notified by mail to be able to view their property’s ‘thermograph’ online through a secure password.
The Mark Group aims to sell more detailed home evaluation and insulation services, pitched as longterm cost savers.
In 2009, the Mark Group first launched the HeatSeeker in the United Kingdom, according to the press release.
“Thermal images provide compelling, irrefutable evidence of how and where homes are losing heat – a valuable first step assisting homeowners in making an informed decision to properly seal and increase insulation,” Bartos also said in the release.
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