Monetate raises $15 million from OpenView Venture Partners

Welcome to the VC Roundup, where we’ll parse through venture capital news related to Philadelphia-based private equity firms and the companies they fund. Subscribe to the roundup as an email newsletter. If you have any VC-related news to pass along to us, please drop us a line.
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Monetate has raised $15 million from OpenView Venture Partners. The funding made headlines in TechCrunch. Last December, we interviewed CEO David Brussin after the company raised $5 million and went on a hiring spree.
Remember Guggenheim Venture Partners? The firm that received a cover story from Philly Mag that was too interesting to be true? Well the company announced that it has changed its name to Alara Capital.
Frist Round Capital and Genacast Ventures team up to invest $3 million in follow up money in New York-based Double Verify, an advertising verification company. The two firms also co-invested in Invite Media, another advertising startup that eventually exited to Google last year. Genacast, a firm that counts Comcast as a managing partner, has been quiet of late. Though Genacast has told Technically Philly that it hopes to invest in a handful of companies by the end of the year, its portfolio lists no new 2011 investments.

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Turntable.fm, a First Round Capital portfolio company has received additional investment form Kanye West and Lady Gaga. Kanye, Ima let you finish, but Ashton Kutcher had one of the best celebrity angel investments of all time.
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OnDeck Capital has raised $4 million from First Round Capital and others. The company helps “main street businesses” have access to capital.
A document on JDsupra.com has been posted succulently describing Philadelphia’s life science angel community and recapping a July 22 panel in Plymouth Meeting.
LLR Partners has made a $24 million investment in Vector Learning, the online education platform.
Originate Ventures was named in a filing by Pittsburgh-based Medallion Analytics Software Corp for a $1 million funding round.