As hinted at last month, Baltimore is getting another player in the online delivery space today.
Instacart is set to go live Thursday for people who want to order groceries in downtown, Canton, Fells Point and South Baltimore.
The San Francisco-based company hinted at an expansion with the announcement that it would be bringing a partnership with Whole Foods in Baltimore. Users can also order from PriceRite, BJ’s Wholesale Club, Safeway and Harris Teeter. For you pet lovers out there, Petco is also on the list.
After customers place an order through their app, the service dispatches personal shoppers to pick up the goods and bring them to you. Users can pick when they want their items to be delivered.
Instacart generated lots of buzz with a $2 billion valuation last year. It has faced business model doubts, but has shown profits in some cities. CEO Apoorva Mehta said in a statement that Baltimore was a “natural” expansion market since the service is already in other East Coast cities (like Philadelphia). The company enters a market that also has Postmates, Relay Foods and Amazon’s Prime Now.
Instacart’s initial coverage area. (Screenshot)
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
