Parent company of Surefire Social raises $1 million [Startup Roundup]

WHO’S GETTING FUNDED?

Grotech Ventures, a Vienna-based VC firm that has invested in local companies including Optoro, has raised $200 million for a new fund called Grotech Ventures III, according to an SEC filing.
Sweetgreen, the Chinatown-based salad fast casual restaurant chain, has raised $35 million. Founded in 2007 by three Georgetown students, the company just raised a $18.5 million Revolution-led round in November. TechCrunch has the details.
Senseware, a D.C.-based company that makes consumption monitoring sensors for homes and buildings, raised a $1 million seed round, the Washington Business Journal reports.
Arlington cybersecurity company Distil Networks has raised $21 million in a Series B round, the Washington Business Journal reports.
McLean-based Verodin, a stealth-mode cybersecurity startup founded by engineer Christopher Key, has raised $2 million from a prospective $2.6 million round, an SEC filing indicates.
Reston-based marketing agency GenNext Media, the parent company of Surefire Social, raised $1 million in debt, according to an SEC filing.
Bethesda-based Snipp Interactive, a rewards platform for brands, has raised $8.5 million, according to an SEC filing.

WHO’S MAKING MOVES?

Mark Walsh has joined the board of Reston-based Canvas.
AddThis has calculated that its website tools have been loaded 1.1 trillion times in a year.
Eastern Foundry plans on opening up a new outpost on K Street this fall, DC Inno reports.
LivingSocial welcomed DIRECTV executive VP Paul Guyardo to its board of directors.
College Park-based company FlexEl, a University of Maryland spinoff that makes supple, custom batteries, announced plans to open a new R&D and manufacturing center in Prince George’s County.