Startups

Baltimore’s Localist, the event marketing startup, moves to DC

CEO Mykel Nahorniak is leaving Baltimore because “D.C. has the highest concentration of marketing professionals in the entire country.”

Localist CEO Mykel Nahorniak. (Via Technical.ly Baltimore)

Localist, a startup that makes an interactive event marketing calendar, is moving to D.C., Technical.ly Baltimore reports.
The reason: CEO Mykel Nahorniak is seeking closer proximity to the marketing industry here.

Despite its growth here already, Localist is now looking for more, and moving to D.C. makes “a ton of business sense,” Nahorniak said. In a city like Baltimore, all jobs lost are painful ones, but could more have been done? Nahorniak says he is moving his company to be closer to its active and potential customers. There are much bigger factors at play.
“We sell to directors of marketing, and DC has the highest concentration of marketing professionals in the entire country (not just per capita!),” Nahorniak wrote in an email. When it comes to hiring developers, Nahorniak said, he “doesn’t want to be in the business of poaching developers from my friends’ companies.”
The company is planning to complete the move May 1, and has signed a lease on new offices that will be located off the Silver Spring metro.

Read the full story

Companies: Localist

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

The person charged in the UnitedHealthcare CEO shooting had a ton of tech connections

The looming TikTok ban doesn’t strike financial fear into the hearts of creators — it’s community they’re worried about

Where are the country’s most vibrant tech and startup communities?

DC’s top technologists come together to launch a free local startup conference

Technically Media