There were plenty products and projects of interest at this week’s TechCrunch Disrupt NY in Red Hook. Some of them seemed to have real possibilities for improving the world. Others seemed like just new schemes for extracting capital from vulnerable demographics! Either way, we went through the startup alley so you didn’t have to and picked out three legitimately interesting startups.

1. Flatev

Founded by Carlos Ruiz, Flatev is Keurig for tortillas, but recyclable. Ruiz, a native of Mexico, noticed that all around the world people are buying mass-produced tortillas with preservatives. It’s just not the way to go, he thought. Now, with $5 million in funding and based in the Williamsburg WeWork, he’s set to change our relationship with flat bread.
“The best tortillas are fresh, but nobody has them,” Ruiz said. “We believe we can revolutionize the bread industry and allow everyone to have a great product at home.”

Carlos Ruiz, founder of Flatev. (Photo by Tyler Woods)

2. Modiface

“We’re an augmented reality company,” said Rebecca Belanger of the Toronto-based facial recognition platform that allows customers to try on makeup virtually.
“We license this technology to beauty brands,” she added. “It will simulate cosmetics, color contact lenses, everything you might want. This is based on real products so with this you’ll be able to recreate this look with the products you buy.”

I took a photo of myself in makeup but it was gruesome enough to leave off the internet. (Photo by Tyler Woods)

3. Notch

Based in the Pfizer building in Bushwick and backed by Hax, Notch is a motion sensor that allows people to train better.
“It’s a smartphone-compatible motion capture,” said founder Stepan Boltain. “You can reconstruct 3D movement on your smartphone and study it. It has an SDK [software development kit] for devs, as well. What it does is help you get getter at any movement-based activity, whether that’s physical therapy, or muscular training.”

Work out with your sensors on. (Photo by Tyler Woods)