DrinkPhilly expands to Jersey Shore, co-sponsors Philly Beer Week - Technical.ly Philly

Jun. 1, 2011 2:30 pm

DrinkPhilly expands to Jersey Shore, co-sponsors Philly Beer Week

If you were to make a family tree for Drink Philly, its mother would be an Excel spreadsheet. It’s father? Old-fashioned college frugality. Drink Philly, founded in August 2009, originates from an idea that then-college student Adam Schmidt had when he began compiling a list of Philadelphia happy hours in an Excel spreadsheet. Soon, his friends were asking […]

If you were to make a family tree for Drink Philly, its mother would be an Excel spreadsheet. It’s father? Old-fashioned college frugality.

Drink Philly, founded in August 2009, originates from an idea that then-college student Adam Schmidt had when he began compiling a list of Philadelphia happy hours in an Excel spreadsheet. Soon, his friends were asking for the list and the business student seized the opportunity creating Drink Philly.

The site offers a directory of Philadelphia happy hours and specials with a mix of editorial content created by the Drink Philly staff and a handful of freelance editors. The company’s revenue is derived from advertising and custom content creation for bars, mostly videos.

Now, Schmidt doesn’t have to go far to get a cheap brew thanks to the kegerator in the company’s Old City loft office that’s around the corner from the Irish Pol and National Mechanics. And the company, with its recent expansion, is finding lots of reasons to celebrate with a brew.

“One of the amazing things about Philadelphia is that you can get a craft beer here that will cost you just as much as an under-the-shelf domestic,” says Justin Giza, editor and director of public relations at Drink Philly. “Restaurants here can’t survive with less than eight craft beers on the menu.”

On May 26th the company launched its first expansion Drink Jersey Shore, which duplicates the Drink Philly model to everybody’s favorite summer vacation spot. The guys are looking for funding to help further the company’s expansion to other markets.

“We would really love to take the beer drinking spirit of Philadelphia an export it,” says Giza.

Philly Beer Week

Drink Philly just missed last year’s beer week as it was moving into its office. But this year, they’re ready.

The company signed on to handle all the week’s video production and will be co-hosting a handful of events including the week’s Opening Tap and the 2nd Annual Beer Cocktail Competition.

Below, see the Drink Philly preview video for Opening Tap.

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Sean Blanda is an adviser to Technical.ly, the local technology news network, having cofounded its flagship Technically Philly in February 2009. He is a media consultant, engagement editor for Behance and lives in Brooklyn, NYC.

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