Fueled byย drinks, food and music, technologists presentedย their innovations to the crowd circulating amidย artistic decor.
It wasn’t SXSW. But it was a first taste of the Washington, DC Economic Partnership’sย campaignย to vaunt itsย local talent โย and attract new faces โย atย the famous festival this year.
Brandedย WeDC, the project will featureย events day-in and day-out fromย March 13-17 in aย house rightย across the street from the Austin Convention Center. (If you get lost, you can always ask for help from the organizers using the locally madeย app Yapper.)
“This really is about the collective community of Washington, D.C.,” said Keith Sellars, the president and CEO of the WDCEP.ย “It’s inclusive of the private sector as well as the public sector.”
So what do local technologists, musicians, chefs and artists all have in common? The bland reputationย of Washington D.C., perhaps?
“It’s kind of a forgotten oasis that people don’t really pay attention to anymore,” said Brian Weakly, the bass guitar player for Heavy Lights.ย “It’s important as a community that everybody helps each other out.”
Some of the local groups participating in WeDC were present at theย Thursday night kickoff party atย Hierarchy DCย โ an art gallery-slash-events space that had just finished celebrating its one-year anniversary.

Here’s who was there:
- Contactually, a software company that helps businesses better manage their contacts.
- Create.io, the real-life SimCity that putsย real-estate stats on a 3D map.
- The Martin Luther King Jr. Memorial Library, which was showing off one of its seven MakerBots (includingย one that wasย donated during Fosterly’sย Collaborate conference last month).

- Pelonkey, a local online marketplace ofย entertainers that helped WDCEP find four DJs for the night.
- Yapperย โย and itsย beer koozies.

We’re telling you: this party was allย locally-sourced hipness.
