How My MilkCrate scored a sweet deal for ads on 50 Philly taxis - Technical.ly Philly

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Mar. 10, 2016 11:15 am

How My MilkCrate scored a sweet deal for ads on 50 Philly taxis

The advice: find partners that believe in your mission.

My MilkCrate's taxi ads.

(Courtesy photo)

My MilkCrate (née MilkCrate) raised $255,000 from Investors’ Circle, Ben Franklin Technology Partners and angel investors. But most of that capital is going toward product development, not marketing for the sustainable business finder. So they have to get creative.

Here’s one way: partner with a local business that believes in your mission.

For My Milkcrate, that was Freedom Taxi, an all-hybrid fleet that was on board with the company’s sustainable focus and agreed to an ad swap. My MilkCrate got its ads on 50 cabs and, in exchange, offered Freedom Taxi a free premium account on its site, My MilkCrate’s Caitlin Honan told us.

We’ve been noticing more and more startups go the old-fashioned marketing route. Delivery service goPuff is perhaps the most ubiquitous, with its bus wraps.

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Juliana Reyes

Juliana Reyes has been covering the Philadelphia tech scene since 2012. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

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