Mayor Kenney's press team is using MailChimp to send out announcements - Technical.ly Philly

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Jan. 15, 2016 11:10 am

Mayor Kenney’s press team is using MailChimp to send out announcements

That is all, carry on.

Mayor Kenney at his inaugural block party.

(Photo by Joseph Gidjunis)

The city press corps might have noticed a familiar look to Mayor Kenney’s press announcements.

It’s MailChimp, the Atlanta-based email marketing company. (You might also know them as the company behind the ubiquitous TinyLetter and for their podcasting division, MailKimp (jk).)

It’s a nice little upgrade to Mayor Nutter’s press announcements, which were basically press releases copied and pasted into an email body, with an Word doc version attached, plus a subject line in all caps. YES, ALL CAPS.

Kenney spokeswoman Lauren Hitt said the press office wanted to improve upon that copy and paste strategy “because it was causing delays and other problems.”

“It’s cheap and easy to use,” Hitt wrote in an email.

Wonder what other kinds of new tech tools Team Kenney will adopt.

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Juliana Reyes

Juliana Reyes became Technical.ly's associate editor after reporting on the Philadelphia tech scene for four years. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

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