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Sep. 10, 2012 9:30 am

The Kickstarter Handbook: local author Don Steinberg on how to be a crowdfunding success [Books]

If you’re looking to raise a boatload of money on Kickstarter, Don Steinberg‘s got some tips for you. In his latest work, published by Old City’s Quirk Books, Steinberg spoke with dozens of people behind crowdfunding success stories — we’re talking raising $100,000 or more. Buy the book here. We’ve seen several local efforts to […]

If you’re looking to raise a boatload of money on Kickstarter, Don Steinberg‘s got some tips for you.

In his latest work, published by Old City’s Quirk Books, Steinberg spoke with dozens of people behind crowdfunding success stories — we’re talking raising $100,000 or more.

Buy the book here.
We’ve seen several local efforts to crowdfund tech ventures, like Connectify Dispatch, which recently raised more than double its $50,000 goal, and Cipher Prime’s Auditorium: Duet, which also reached its goal.

We asked Steinberg, who lives in Yardley, Pa. and has written for Philadelphia Magazine, ESPN.com and the Wall Street Journal, about some of his favorite local Kickstarters. Here are his picks:

  • The Order of the Stick Reprint Drive, a campaign to reprint Rich Burlew’s self-published webcomic that pulled in $1.2 million.
  • How Philly Moves, which Steinberg says was one of the top-funded dance-related projects on Kickstarter ever. It pulled in $26,000.
  • Vault Brewing Company, an unsuccessful campaign to raise $30,000 for a Yardley brewpub. Steinberg says he thinks the team didn’t reach its goal because it was going to open the pub regardlesss of the Kickstarter’s outcome. “Often projects that don’t seem to need the money as much tend not to get as much,” Steinberg says.

Learn more about Steinberg and the book from this Quirk Books Q&A conducted by Geekadelphia’s Eric Smith, who, yes, also works for Quirk.

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Juliana Reyes

Juliana Reyes began as lead reporter at Technical.ly Philly in July 2012. Previously, she was a city services beat reporter for the Philadelphia Daily News, as part of a project called “It’s Our Money.” She is learning to drive, learning to bike (in the city) but is an expert at taking SEPTA. She grew up in North Jersey and Manila, Philippines but she left the tropics for Bryn Mawr College, where she majored in linguistics. She now lives in West Philly.

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