Archer Group poaches IHOP’s social media superstar

The Archer Group has made a play for some of IHOP’s top social media talent. Gina Fortune, a former social media strategist at MRM//McCann — the agency that handled IHOP as an account — was involved with creating legendary content on the IHOP Tumblr.
She carefully executed #content for National Pancake Day:

And your common weekday blues:

She also introduced us to new ways of eating staple breakfast foods:

In addition to making great leaps with breakfast foods on Leap Day:

Fortune started at Archer last month.
This is one of many moves Archer has been making recently to bolster its creative arsenal. (Or was it Archer’s fascination with omelettes that provoked this hire?) Either way, we’re really excited to see what comes of this new addition.