LifeCents is bringing its financial wellness app to an insurance provider

Northern Virginia’s LifeCents announced that it is partnering with Portland-based The Standard to bring its financial wellness app to the company’s employees.

LifeCents curates a financial wellness app that helps consumers improve their financial health, while the Standard is an insurance and financial services provider.

To encourage its employees to use the financial tools on LifeCents’s website, The Standard is launching an enrollment challenge through the app to help users make better decisions during benefits open enrollment, a press release states.

“As a provider of employee benefits and retirement plans for millions of customers nationwide, sound financial decision-making and retirement readiness are core to what we do,” said John Hooper, VP of HR at The Standard, in a statement. “In partnering with LifeCents, we’re turning our focus to our employees, helping them by highlighting how their approach to decisions regarding their benefits and other financial matters can strengthen their overall well-being.”

The benefits open enrollment process for The Standard is another way LifeCents is showing how it can alter its app to fit personal needs. Back in April, the fintech company created a custom version of its app called SmartCents for BayPort Credit Union members.

Earlier this year, LifeCents also rebranded from FELA, the name it launched under in 2005.