workZeit: pre-launch recruiting tool cofounders met on OKCupid

Kelsey Conophy had an idea that analytics could help companies hire people in a smarter way than relying on gut instincts, but she needed a cofounder with both knowledge of development and psychology. She spent four months looking, using traditional networking, but didn’t find the person she needed.

So then Conophy took the next logical leap, she posted her needs on free online dating site OkCupid, as first reported by Business Insider.

That’s where she found Julian Diaz, who had studied both subjects at the University of Pennsylvania and had similar frustrations with the recruiting world.

“Within a week of posting, I did have a few responses, some kind of sketchy. Luckily Julian responded, Conophy told Technically Brooklyn. “We met up for dinner and hit it off.”

Diaz and Conophy founded workZeit in Brooklyn in 2012, which enables companies to create a cultural fingerprint and then assess whether candidates’ would fit into it well. The site is currently invitation only. Business Insider wrote, “About a year and a half into the Brooklyn startup’s existence, clients include New York area companies like Annalect and Compstak. ”

The founders have never dated.