In the highly competitive world of online ticketing, it’s often the little things that set a company apart.
This is no news to Chris Stanchak, CEO of the rapidly growing Philly-based ticketer TicketLeap.
When he founded TicketLeap in 2003 as a student project, Stanchak had a vision of providing professional-grade ticketing for events too small to attract the attention of ticketing giants such as Ticketmaster.
Since then, the company has saved bicycling in Philadelphia, raised capital and has completed a drastic redesign of the company’s homepage and changed its business philosophy.
“Before [the redesign] we were focused on being a destination site for people trying to find tickets to events near them,” says Stanchak. “But with everything happening in social media, the idea of a destination event website is kind of going away.”
The homepage was previously designed with a Geolocation-based search engine to help buyers find events close to home, but with TicketLeap ranked as the No. 2 Google result for the term: “sell tickets online,” Stanchak decided it was time to change gears.
“The homepage was really designed at the time for people trying to buy tickets, so it was kind of mismatched,” Stanchak says. “We decided to make the homepage more focused on the event organizer, with event searches for the buyer on another part of the site.”
The TicketLeap homepage now features a “Quick Setup in 5 minutes” for event organizers with tickets to sell.
And the tech is going far, with the redesign including added features for ticket buyers, such as “like” buttons (a la Facebook) that allow buyers to share TicketLeap events with friends.
This recent redesign is a small change, Stanchak says, compared to what’s to come. The staff at TicketLeap is currently working on a completely new platform called TicketLeap Express, which Stanchak promises “will change the whole industry.”
Included in the new design is a gray box sporting one of the company’s favorite sayings: “get real support from real people.” The link on the company’s homepage places the new TicketLeap Team page – which includes a headshot and bio of every employee – front and center.
“If someone works with TicketLeap, they get a call from an account representative that will help them plan their event,” says Stanchak. “Now you can pull up the TicketLeap team page and actually see who it is that you’re talking to.”
“It makes the experience a lot more personal, and that is something that we’re going to continue to maintain no matter where we go with our tech.”
The new site isn’t set to launch until later this summer, but Stanchak gave Technically Philly a sneak peak.
After purchasing a ticket from TicketLeap Express, buyers can communicate and post messages to an event wall. Wall posts are then directly posted to Facebook and Twitter.
“The best way for people to find out about events is when their friends tell them,” Stanchak says. “So what we want to do is help make it easier for people to share our events.”