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Bang with Friends rebrands to softer ‘Down’ and returns to Apple app store

Taken down for being too salacious, the app has rebranded itself so that users can get the same results in a nudge, nudge, wink, wink kind of way.

Bang With Friends on an iPhone, from the site

Brooklyn’s “Bang With Friends” has been removed from the Apple App Store. But it’s back.

Taken down for being too salacious, the app has rebranded itself so that users can get the same results in a nudge, nudge, wink, wink kind of way. The app had reached a million users when Apple pulled it from their store. According to Valleywag: “Apple banned Bang With Friends from the App Store after a week, citing guideline 16.1, which rejects ‘excessively objectionable or crude content.'”

The application enables you to find Facebook friends who are “down to hang” (in the parlance of the new Apple version). You only see friends who indicate interest if you indicate interest in them. The app defaults to completely private in Facebook, so you can’t see which of your friends has the app (as long as everything is working correctly).

So now the exact same app has two different branded faces for its users. As BetaBeat points out, though, the vanilla “Down” does leave it open to more easily expand its uses and features into slightly less bawdy endeavors.

The site has two blogs. Happy Endings – stories of partners that found each other through the app, and Pillow Talk, one young woman’s reflections on romance. The latter blog recently posted: “Hookup Mishaps: Someone Catches Feelings.”

[BetaBeat]

 

Companies: Apple

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