10 most trafficked Web sites in Philadelphia (maybe)

July marks the middle of the calendar year, quarterly reports and time to evaluate progress on yearly goals. At the beginning of 2010, we looked at 10 competitors and their relative web traffic. With six months done, we wanted to make the first attempt at listing the most trafficked websites in Philadelphia, using monthly unique […]

Traffic estimates from Compete.com for Philly.com, NBCPhiladelphia.com and CBS3.com, likely three of the most trafficked websites in Philadelphia. Click to enlarge.


July marks the middle of the calendar year, quarterly reports and time to evaluate progress on yearly goals.
At the beginning of 2010, we looked at 10 competitors and their relative web traffic. With six months done, we wanted to make the first attempt at listing the most trafficked websites in Philadelphia, using monthly unique visitors as the metric of choice.
To make the comparison, we’ve used public traffic website Compete, but, by way of disclosure, we’ll always offer that any public web metrics are notoriously controversial. It’s also important to note that there is often a drag in such traffic estimates being pulled, so the surest figures are from the end of May.
So, consider this a comparative start and nothing more.

1. *PHILLY.COM | PHILADELPHIA NEWSPAPERS | 1.9M


The region’s dominant web force has long been Philly.com with 1.9 million monthly unique visitors. See the stats here.

2. NBCPHILADELPHIA.COM | NBC 10 | 712k


Last year, the NBC affiliate competed with Philly.com, now they’re closest with 712k monthly unique visitors. See the stats here.

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3. Phillies.MLB.com | PHILLIES | 702k


Interestingly, the website of the Pittsburgh Pirates gets more traffic. See the stats here.

4. CBS3.COM | CBS 3 | 500k


See the stats here.

5. Flyers.NHL.com| Flyers | 415k


Traffic for both the Flyers and their Stanley Cup competitors, the Blackhawks, both saw dramatic increases. See the stats here.

6. PhiladelphiaEagles.com | Eagles | 287k


It’s offseason, so it’s tough to pin the Eagles down at 287k, but it’s the game we play. Give them an annual average of more than 400k monthly.

7. SEPTA.org | SEPTA | 280k


SEPTA’s traffic has ranged as high as 380k, but settles on average somewhere above 300k, slowing down in the summer despite that redesign. See the stats here.

8. MyFoxPhilly.com | FOX 29| 245k


Fox just may be the least trafficked TV website in the region**. See the stats here.

9. Phila.gov| City of Philadelphia | 219k


The city’s website, which includes subdomains for the library and PGW, is at a year-long traffic low, but remains among the region’s most visited — despite that logo fiasco. See the stats here.

10. CSNPhilly.com| Comcast Sports Net | 131k


Comcast Sports Net has made a dramatic charge up the traffic data, perhaps with the help of purchasing the 700 Level and Beerleaguer recently. See the stats here.
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The remaining Philadelphia websites regularly exceeding the 100k unique visitors mark are VisitPhilly.com (122k), PECO.com (116k), Citypaper.net (107k) and WHYY.org (102k).
*Comcast.net and Comcast.com are far and away the most trafficked websites maintained in Philadelphia but because the overwhelming majority of their traffic isn’t from the region, they were not included.
**6ABC is part of the ABC Local portion of the Go Network and, as such, its individual traffic cannot be publicly verified using Compete.com.
This is a semi-regular department we may or may not call Top Ten Tuesdays. There’s no judging in brainstorming. See others here.

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