Technically Philly will soon be introducing advertising, other monetization strategies

For four months, we’ve been writing, reporting and researching dutifully the technology and innovation communities in and around Philadelphia. We want to do more. To appease our devotion for transparency, we want to be the bearer of the news that in order to continue to grow our coverage, we will now begin pursuing monetization. We’ll […]

tp_smallFor four months, we’ve been writing, reporting and researching dutifully the technology and innovation communities in and around Philadelphia.
We want to do more.
To appease our devotion for transparency, we want to be the bearer of the news that in order to continue to grow our coverage, we will now begin pursuing monetization. We’ll continue sharing disclosures and conflicts should they arise and hope you’ll approach us with any concerns you may have.
This is no hobby of ours.
We are three professionally-trained and seriously-driven young journalists who want to develop a sustainable and impactful news coverage source for you, your city and this region.
We’re doing it already. When Google CEO and Princeton University-graduate Eric Schmidt gave the commencement address at the University of Pennsylvania, we asked the question and got his answer about the possibilities he thought Philly had to become a tech corridor. No other news source in this city of 1.5 million people reported when Philadelphia CIO Allan Frank pledged to work with Refresh Philly to reinvigorate Philadelphia’s connection to technology.
We’ll chase big city news when it affects our readers, on the Web or otherwise. Philadelphia Inquirer Publisher Brian Tierney told Fox 29 yesterday that the third-oldest newspaper in the country is going to add a paid content model to its Web site, but, of course, we told you about that three days earlier on Friday.
We want to be able to devote the time to make sure that coverage continues and only expands. We’ll need resources to do that.
So consider this the official declaration of the monetization of Technically Philly — something we hope to do slowly and judiciously to ensure we never deleteriously affect our maturing brand or turn off our growing readership. Still, sometime soon, you should begin to see advertisements, and we want to invite you to participate, as other profit strategies come online.
See our media kit here. For rates and further advertising information, contact us at advertising@technicallyphilly.com.
If you have any thoughts, let us hear them in the comments. Any more sensitive thoughts can be sent our way here.

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