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Tailor makes it to TechCrunch Disrupt in San Francisco

A Brooklyn company is algorithmically generating logos for small business brands, earning a spot at one of the country's biggest pitch events.

Marcus Price. (Photo courtesy of Squatch Creative)

Twenty-six new startups got to pitch tech leaders at TechCrunch Disrupt in San Francisco, all vying for $50,000 in prize money, buzz from the crowd and media coverage.

One Brooklyn company was in the mix: Tailor. Tailor is an algorithmically-geared designer that somehow takes your brand name and some background about it and turns it into a logo. Cofounder Yali Saar gave the pitch for the team.

It costs $50 for the basic package of professional-looking branding, but for tweaks, updates and variations, customers have to pay a monthly fee. We’ve reached out to the company for more information.

Watch a made-up brand get its own bespoke logo in the video below.

Companies: TechCrunch

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