Startup Roundup: Wharton gold rush

Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated newsletter or RSS feed. If you’ve got news to share, get in touch.
MUST READS
Forbes covers Wharton startup Chattersource, a platform to help students find reviews locally for student-oriented services, restaurants and retail outlets. Call it the Yelp for freshmen.
In related Wharton news, Warby Parker, the online luxury eyeglasses store, which has since moved to New York after being founded in Philly, gets featured in a Wall Street Journal article about venture capital opportunity in the Northeast. As writer Spencer Ante puts it: “The Internet gold rush is spreading east.” We sure hope so.

GIVE A GLANCE
Philadelphia University’s 2011 commencement was given by serial entrepreneur Steve Blank, who founded eight technology startups through the last 21 years. Blank offered lessons from four moments of his entrepreneur life, which are transcribed here.
Viddler has partnered with Beckinfield.com, a mass participation web series where anyone can contribute video content aligned with the story.
Location-based social network NearVerse, which appears to have moved to New York, announced last week that it has released version 3.0 of LoKast, which expands the music sharing service with features like real-time messaging, and “spaces” which allow users to receive content related to specific places.
Lancaster’s Giftworks writes a preview of some of the expected features in its 2012 release, including soft-credit donations, auditing history, email customization, ZIP code lookup, geocoding and more.
Our buds at Geekadelphia review the new iPhone game Hipster City Cycle.
MIGHT BE WORTH YOUR TIME
Beanstalk has launched mobile version of its service that is available for iPhone, iPod Touch, Android and more, according to a blog post.
myYearbook has announced that co-founder Catherine Cook and CEO Geoff Cook have been nominated as finalists for Ernst & Young’s Entrepreneur of the Year award, according to a press release. In related awards news, Monetate’s David Brussin was named an eTail Rising Star.
Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here, or sign-up for its email newsletter.