Startup Roundup: Monetate still growing, UgMO helps irrigate Paradise Valley

Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated newsletter or RSS feed. If you’ve got news to share, get in touch.
MUST READS
While it’s on the hunt for 20 new employees, Monetate has announced a new client. Pet speciality shop PETCO will power its e-commerce site with Monetate’s technology. In related news, the company notes that 6 of Monetate’s clients made the Internet Retailer Hot 100.
King of Prussia-based UgMO, a water monitoring technology, has partnered with Waste Management of Arizona to provide measure irrigation in the dry town of Paradise Valley, according to a press release.

GIVE A GLANCE
3SecondReceipts and Integrated People, two area startups, get covered in CityBizList’s coverage of Start Up Open, a Kansas City conference hosted by the Kauffman Foundation.
The Business Journal reports that NPower has found a sponsor for the second year of its ITWorks job training program, which we covered in February.
BaseCamp Business and local developer SemperCon announced by email that they have made available an iOS app for its local calendar service, available in the App Store.
Langhorne’s eGames yesterday launched Milkshake Madness for iOS.
Alteva has announced Local Anywhere, a service that lets users assign multiple phone numbers to a single VoIP desk phone, incoming or outgoing.
MIGHT BE WORTH YOUR TIME
After launching a fremium model of its revenue analysis software QlikView Personal, QlikTech has seen its average monthly new users jump from about 7,500 to more than 10,000, according to a press release.
Malvern’s Rajant Corporation, which provides military-grade wireless solutions, will be showing off its technology and leadership at the Military Wireless Conference this afternoon.
Lose It or Lose It‘s got stickers. And don’t miss TicketLeap‘s holiday photos.
FlyingKite covers the $75 million Milo deal and the $70 million Invite Media deal.
Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here, or sign-up for its email newsletter.