Startup Roundup: EvolveIP raises $8.7 million, Proton Media featured by Scoble

Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated newsletter or RSS feed. If you’ve got news to share, get in touch.
MUST READS
The Philadelphia Business Journal reports that communication firm Evolve IP has raised $8.7 million in capital for expansion, though the company would not confirm funders.
Proton Media CEO Ron Burns gets featured in video by tech guru Scoble. The 26-minute video demos the technology and the two talk about the company’s large clients.

GIVE A GLANCE
Upstart Legal founder John Gerber, who we featured in July, talks with BusinessWeek’s Karen E. Klein about the legal realities of business partnerships.
myYearBook gets love in BusinessWeek piece about niche social sites. The site, listed as one of the successes, is nearing $2 million in revenue per month, up from $1.2 million a year ago. The driver? Virtual currency.
MIGHT BE WORTH YOUR TIME
XIPWIRE has partnered with Campus Technologies in University City to allow 3,000 students to pay their Phillynet Internet and Satelite TV service using their cell phone. In related news, the mobile payment service has partnered with Monmouth College to drive fundraising for the school.
NuPathe, which completed its initial public offering in August, reported a wider second quarter loss, RTT News reports.
As we reported last week, GiftWorks is slowly unveiling features in its forthcoming 2011 software package, including custom fields and improved reporting.
Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here, or sign-up for its email newsletter.