Startup Roundup ad edition: Google eyeing Invite Media, GSI Commerce acquires Fetchback

Introducing Technically Philly’s Startup Roundup. Here, we’ll parse out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with the Startup Roundup’s dedicated RSS feed. If you’ve got news to share, get in touch.

DEFINITE READS

All Things Digital reports that Google has been in talks to acquire demand-side advertising platform Invite Media after it closes out its recent $750 million deal with AdMob, the largest in the search giant’s history. Invite, founded by University of Penn grads, with offices in Philly and New York, expressed doubt to the publication. CEO Nat Turner told AllThingsD that “I’ve honestly heard similar rumors about every other company in the space.”
More good news for Invite. The company announced a partnership with ad aggregator AlmondNet to provide advertising bid access for the latter’s keyword and segment-based data.

MIGHT BE WORTH YOUR TIME

In related online ad news, King of Prussia e-commerce solution company GSI Commerce has acquired FetchBack, an online advertising company which lets advertisers target folks after they’ve left a website.
Old City’s Baer Business Law has posted some advice to startups: make sure your developer signs that contract.

GIVE A GLANCE

KOP’s InterDigital has partnered with Beijing-based Capital Semiconductor Limited to supply its SlimChip HSPA modem core for Capital’s 3G mobile devices.
Code-tracker Beanstalk, with offices at Independents Hall, has added integration for help desk software Zendesk.
After privacy concerns were addressed last week, Duck Duck Go has been featured in a San Franscisco Chronicle article about a new wave of startups with privacy as a main concern.
Startup Roundup will post weekly on Wednesdays until there’s not a Philly startup story left to link to on the Internet. See others here.