Sponsored Post: Barry Schwartz & Molly E Holzschlag named Wharton Web Conference keynote speakers

This is a sponsored post by the Wharton School of Business.
The Wharton Web Conference is proud to host Barry Schwartz, author of “Paradox of Choice,” and Molly E. Holzschlag from Opera, as our keynote speakers for this year’s conference. The Wharton Web Conference brings together web professionals from around the area to learn cutting-edge ways of engaging their users and improve the usability, satisfaction, and operation of their Web sites.

Best known for his bestselling book “The Paradox of Choice: Why More is Less,” Barry Schwartz will deliver the opening keynote of the conference. Schwartz is a professor of psychology at Swarthmore College, and has written 10 books and over 100 articles for professional journals. His latest book, “Practical Wisdom,” tackles the difficult subject of balancing two of mankind’s greatest urges: getting ahead and doing right.
Molly E Holzschlag is a name familiar to anyone interested in web standards [She recently gave the keynote at Emerging Technology for Enterprise]. She’s written over 35 books about web design including “The Zen of CSS Design,” with her co-author Dave Shea. Currently she is a Web Evangelist for Opera and a member of the W3C’s CSS working group.
The Wharton Web Conference from the Wharton School at the University of Pennsylvania is being held from July 12 to 14, 2011 in Philadelphia. New this year, in addition to two days of multiple track sessions covering everything from WordPress to CSS, the Wharton Web Conference includes a day featuring three full day workshops entitled “HTML 5,” “Designing for Mobile Web,” and “Become a jQuery Ninja.” Check out the full schedule for more information.
Registering for the full 3 days costs $529, while registering for any combination of 2 days costs $399. Technically Philly readers can get a $50 discount off of registration by using the promo code “TECHPHILLY.”