Sony Pictures CEO Michael Lynton says there isn’t a video-on-demand company that will touch the controversial new Seth Rogen film following the cyberattacks it inspired — but we know of one Brooklyn firm that’s been asking to do it ever since the film got spiked from theaters.
Digital distribution platform VHX wants “The Interview.”
Shortly after Sony announced it was canceling the film’s cinematic release, the tweetstorm began. This tweet, from an L.A.-based filmmaker, resonated with the Dumbo company.
VHX quickly got behind it, encouraging its community to start echoing the hashtag:
It didn’t take off, but on Friday the startup reiterated its willingness to take on the movie.
Friday evening, NPR’s All Things Considered had an interview with the Sony Pictures CEO. You should really listen to it. Notably, the host asked Lynton whether or not he’d considered releasing the movie online. He said:
Yes, those are other avenues and we are actively exploring them …. to date, we don’t have any takers — neither on the video demand side nor on the e-commerce side. People have been generally fearful about the possibility of their systems being corrupted, and so there have been a lot of conversations about the robustness of various systems to be able to make sure they’re not hacked, if and when we put the movie out digitally.
Alexandra Marvar, a spokeswoman for VHX, confirmed for us that the company has been thinking carefully about security since the events of this week. She also expressed sympathy for Sony and major film distributors, adding that there are advantages to working with a smaller company that gets films straight to viewers, digitally.
“Direct distribution is leveraging the internet for its strengths: access, options, being everywhere,” she said. “We are built to help facilitate that. We’d be excited to help sony see the release through on VOD.”
So how about it, Sony? This 20-person team in Brooklyn is ready to get your picture out into the world. In fact, they even have a nifty pay-what-you want feature that would be perfect for executing The Romney Plan:
— Mitt Romney (@MittRomney) December 18, 2014
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