Updated 3/10/10 @ 12:17 p.m.: Added item from comment field
Philadelphia magazine wants to get back into the daily conversation.
The century-old glossy publication and regional staple has launched a general interest blog, the Philly Post.
“The goal is to be in touch with our audience not just monthly, as we are with the magazine, but daily,” said Editor-in-Chief Larry Platt in a release. The platform is WordPress-based.
Phillymag Executive Editor Tom McGrath will take the helm of the project. McGrath told Technically Philly that the venture will follow top stories in the region, use both original reporting and aggregation and will include pieces from both staffers and contributors in a Huffington Post-like structure.
High-profile regular contributors who have already agreed to join include: sports radio host Mike Missanelli of 97.5 the Fanatic,ï¿½former CBS3 anchor Larry Mendte, WMMR radio hosts Preston & Steve,former Inquirer TV columnist Gail Shister and former city managing director Phil Goldsmith.
[Full disclosure: Technically Philly has been in talks with Philadelphia magazine about participating in this venture]
A release from Phillymag says that Mendte will contribute at least two columns per week, including this initial post on how local TV news needs to reinvent itself.
Philly Post will also include work from Phillymag staffers like Sandy Hingston, Bob Huber, Vicki Glembocki and Amy Korman. The magazine pledges five or six original posts per day and a daily e-mail newsletter featuring aggregated headlines from around the region.
Readers may remember Phillymag’s Daily Examiner blog was for much of 2007 a cutting, regular feed manned by A.J. Daulerio. After Daulerio left, returning to sports blog Deadspin, the blog became less active, a confab of updates from Phillymag staffers. It was last updated in September of 2009.
Like the Daily Examiner, the Philly Post will not feature it’s own branded site or domain, but rather be housed on phillymag.com. PhillyPost.com is owned by a Minakumari Periasamy, who lists a Malaysian contact number in a domain ownership search and seems to be hoarding dozens of domains.
Updated: Phillymag Online Editor Tim Haas notes that the magazine does have ThePhillyPost.com, which redirects to the blog.
In the release, McGrath said: “We see this as an ongoing conversation with the people of Philadelphia. I think of it as a big cocktail party–with a cool mix of people and lots of engaging, provocative discussion going on.”