Lauryn Ballesteros posted her first entry on Huffington Post this week entitled, “Be a Unicorn.” An alumnae of Seth Godin’s Domino Project and his company Squidoo, she offers advice that will be familiar to Godin acolytes, such as how it’s not safe to not stand out and to do work that means something.
Her post offers pragmatic tips and links to resources she believes startups will find helpful, such as:
- Woothemes for good website starter templates
- A crash course in design for non-designers
- Scary advice: “Take a look at your industry, choose one commonly held assumption and decide to do the exact opposite.”
If you read the post and get interested in this Brooklyn blogger and real-estate investor, you can join her email list or go straight to her Unicorn Manifesto.
[HuffPo]
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