It’s on.
Technically Philly reported Wednesday that Cricket had the world’s largest cell phone outside the the Shops at Liberty Place. Yesterday, Boost crashed the party.
Less than a half hour after Cricket’s promotional team set up its cell phone and surrounding activity for Thursday’s lunch-time crowd, a flatbed truck – depicted above – hauling a Boost Mobile advertisement and playing an endless loop of Boost boosting began circling the Market West corridor.
We can’t confirm that it ever actually drove down the 1600-block of Chestnut Street, crossing Cricket’s path, but the truck’s presence was most certainly known in the dreary drizzle of a Center City afternoon.
Everyone knew this was going to get serious when Cricket announced it was joining the crowded prepaid mobile field in Philly. Now it has.
If anyone sees anymore of this nonsense, let us know. Think Metro PCS will join the fracas?
Expect some more detailed analysis from Technically Philly.
If you see something related to tech happening in the region, e-mail us or send a photo from your mobile device to info@technicallyphilly.com!
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
Donate to the Journalism Fund
Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.
Does the Spark Therapeutics writedown undermine Philly’s biotech swagger?
Like electricity in the 20th century, broadband access is now an economic necessity
Healthcare providers and digital navigators join forces to close the health equity divide
