Kickstarter helps more projects get found

In order to help more projects succeed, Kickstarter has redesigned its “Discover” feature. The design update is meant to help people find more projects that might tickle their charitable (or acquisitive) impulses.

On the face of it, it looks like Kickstarter has just put its existing categories into boxes and made the links bigger.

There is something more going on here, though. If you click on any of the categories, you see a “project of the day” for that category. Something the team thinks deserves a bit more attention.

Previously, a project’s only chance to get featured was on the homepage. Now every single category will have one featured project every day, which gives more makers a shot at wider exposure.