Groove Commerce: Canton-based digital agency gets boost from Romney campaign

While GOP presidential contender Mitt Romney‘s campaign came out the loser in the presidential election earlier this month, the campaign’s online store proved useful for Canton-based digital agency Groove Commerce. As Bmore Media reports, Groove Commerce “implemented and ran Romney’s e-commerce site,” and that the company “saw the offer to build a scalable website for a […]

Groove Commerce's new office.

(Photo courtesy of Groove Commerce)

While GOP presidential contender Mitt Romney‘s campaign came out the loser in the presidential election earlier this month, the campaign’s online store proved useful for Canton-based digital agency Groove Commerce.

As Bmore Media reports, Groove Commerce “implemented and ran Romney’s e-commerce site,” and that the company “saw the offer to build a scalable website for a presidential candidate, a first for them, as a challenge.” It was the Romney campaign that sought out Groove Commerce for the company’s use of Magento, easy-to-scale, open source e-commerce software.
While Groove Commerce CEO Ethan Giffin can’t disclose any sales information, he did tell Bmore Media that the Romney campaign online shop “got thousands of orders per day” at “certain points in the campaign.”
Groove, which has occupied space in the Emerging Technology Center since 2010, is looking to hire four to six additional staffers to join its team of 22.

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