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Foobooz bought by Phillymag: founder reunites with former contributor

Philadelphia magazine has purchased Foobooz, the best trafficked food blog in Philadelphia, as the Inquirer’s Michael Klein first reported. Foobooz founder Art Etchells noted a primary reason for taking the opportunity was the reason to work again with Phillymag’s food editor Kristen Henri, who was a major contributor to Fooboz before joining the regional magazine […]


Philadelphia magazine has purchased Foobooz, the best trafficked food blog in Philadelphia, as the Inquirer’s Michael Klein first reported.
Foobooz founder Art Etchells noted a primary reason for taking the opportunity was the reason to work again with Phillymag’s food editor Kristen Henri, who was a major contributor to Fooboz before joining the regional magazine in April.
“Now we get to [work together again] for fun and profit,” Etchells, 41, who founded the site in May 2006, tells Technically Philly. “Philly Mag is dedicated to growing its food coverage online and I think it makes a lot of sense to grow it together.”
The Graduate Hospital resident received “some up front money, [a] full-time position and some possible bonuses.”
Metrocorp, the Phillymag parent company, intends to grow Foobooz to Boston ‘by 2011’ and nationwide afterward, Klein reports.
Etchells will become ‘digital product manager,’ as he posted on the site, contributing to Foobooz, and Henri will oversee the site in her role.

Companies: Philadelphia Magazine

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