First Round invests in Mint.com, again

The region’s most active venture capital firm has thrown more of its weight behind financial planning site Mint.com.
The Web 2.0 banking site just closed a $14 million Series C round that includes Conshohocken-based First Round Capital amongst the six investors. First Round has contributed to each of Mint’s five funding rounds.
Mint, the winner of the first TechCrunch 40 event, allows users to import banking and credit card information and track spending with robust budgeting features. Mint makes its money by scanning your spending and suggesting ways you can save money.
Despite most people’s reluctance to offer up their financial information, Mint is earning $10 million a year from sales, and the company’s security record has been flawless. Mint has not yet followed up on their announcement that they will begin selling aggregated anonymous user data, which could be a large revenue stream for the company.
As usual, First Round was the only investor with East Coast offices. Other investors include DAG Ventures, The Founders Fund, Benchmark Capital, Shasta Ventures and Sherpalo Ventures.
The funding round was first reported by Silicon Valley Insider.