Uncategorized
Communications

Evolve Communications releases Startup’s Guide to Public Relations

Getting a public relations strategy in order to promote a new business might not be the first priority of many startups — or a priority, period, if you’re Mark Cuban — but Evolve Communications wants to change that. The Pikesville-based PR agency headed by Daniel Waldman, which handles media relations for startups and small businesses, just […]

At Evolve IP's Wayne campus. (Courtesy photo)

Getting a public relations strategy in order to promote a new business might not be the first priority of many startups — or a priority, period, if you’re Mark Cuban — but Evolve Communications wants to change that.
The Pikesville-based PR agency headed by Daniel Waldman, which handles media relations for startups and small businesses, just released its “Startup’s Guide to Public Relations,” an 11-page whitepaper outlining why startups should think about a PR strategy and what they can do if they don’t have the money yet to spend on a professional agency.

The guide lists several ways a new company can make use of PR:

  • When launching a product
  • To establish or grow a user base
  • To attract investment
  • To enter a new market, or earn attention for a new technology
  • To position the company for purchase
  • To announce a merger or acquisition

According to the Startup’s Guide, the chief reason a startup should use PR is when “it needs to prove itself—to users, to investors and to the marketplace.”
Download the Startup’s Guide to Public Relations.

Companies: Evolve Communications
Engagement

Join the conversation!

Find news, events, jobs and people who share your interests on Technical.ly's open community Slack

Trending

An industrial designer is making work fun with his 3D-printed building blocks

Public innovation should be an icon in Baltimore, like crabs or snowballs

Fundraising is harder now, founders say, so ‘be able to tell a story’

5 local orgs with services and resources for startups and entrepreneurs

Technically Media