Ecommerce / Social media

Seattle company makes click-to-buy for Etsy products social

By accessing Etsy's API, Shoppost enables customers to start the purchase process on social media sites, like Facebook and Twitter, where products get shared.

Etsy will try to stay handmade as a publicly-traded company. (Photo by Flickr user Charles & Hudson, used under a Creative Commons license)
Correction: An earlier version of this post mischaracterized the "partnership" between Etsy and Zantler. An Etsy spokesperson says Zantler overstated the nature of their relationship. (12/19/14, 11:33 a.m.)

Etsy users now have access to Shoppost, a product of Seattle’s Zantler.

The service enables buyers to purchase goods from directly within social media streams. Did your bestie post an image of a wallet with Papa Smurf sewn into the pocket so he stares at you every time you’re about to spend money? Do you need it now?

Awesome. With Shoppost, you can get that buying process started right in your Facebook stream.

“Shopposts were designed to drive better engagement and conversion for merchants on social and mobile, and our early data shows we’re successfully delivering on that promise,” Zantler CEO David Robb said in a release. “We’re seeing a 22 percent engagement rate with shopposts on Facebook and 42 percent of all engagement with shopposts are happening on mobile.”

Companies: Etsy
Series: Brooklyn

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