--- title: "Dumbo’s Blue Chalk Media adds a second season to its New York Times content partnership" url: https://technical.ly/uncategorized/dumbos-blue-chalk-media-video-content-partner-new-york-times/ published: 2014-07-18T10:59:04-04:00 modified: 2014-07-18T10:59:04-04:00 author: Brady Dale type: post categories: ["Uncategorized"] tags: ["Media", "Technical.ly"] --- --- # Dumbo’s Blue Chalk Media adds a second season to its New York Times content partnership Blue Chalk Media has upped its commitment to the *New York Times*‘s new video based venture. “The Times originally hired us to produce one six-part series. Since then, they’ve hired us to produce a second six-part series. The first will be released this fall,” [**Lisa Jamhoury**](https://www.linkedin.com/in/lisajamhoury), a digital strategist at the company told us, via email. *[Times Video](http://www.nytimes.com/video/)* is a new venture by the *New York Times*, and it has selected Dumbo’s [**Blue Chalk Media**](http://bluechalk.com/) to serve as one of its content providers, which was originally announced in [a blog post from May](new-york-times-hires-blue-chalk-online-video-conte/): > Blue Chalk is thrilled to announce we are one of the original production companies working with *The New York Times* to produce content for the hub. Associate producer [Gabriela Arp](http://gabriela-arp.com/) will be working alongside our team for spring and summer 2014 on the project. > We wish we could tell you more about the content now, but, alas, you’ll have to keep an eye out for news about the collaboration in the coming months. The second season is a recent development. The company also just[ launched a new journal](http://bluechalk.com/news/ochre-live/) about the industry of visual storytelling called [*Ochre*](http://ochre.is). The plan is to publish two stories each month, digitally. There are two stories up so far: - [University v. Industry: who leads?](http://ochre.is/industry/university-v-industry-who-leads/) - [Hashtags don’t make movements, people do](http://ochre.is/tools/hashtags-dont-make-movements-people-do/) Journals have come to be an important way to establish a brand as a thought leader. For example, [**Phin Barnes**](/phineas-barnes) discussed [launching a journal from First Round Capital’s offices](https://technical.ly/brooklyn/2014/02/05/northside-innovation-meetup/) at a local meetup.   --- **Word Count:** 250 **Estimated Reading Time:** 2 minutes **Source:** https://technical.ly/uncategorized/dumbos-blue-chalk-media-video-content-partner-new-york-times/ **Markdown URL:** https://technical.ly/uncategorized/dumbos-blue-chalk-media-video-content-partner-new-york-times.md