Biotech startup Vascular Magnetics raises $7 million, young LiftDNA acquired by OpenX [Startup Roundup]

Technically Philly’s Startup Roundup parses out the small pieces that make our greater Startup ecosystem thrive. We want to keep you in touch with the innovations that we can’t quite get to covering, but that deserve highlight. Follow along with a weekly email newsletter by clicking here and selecting the Startup Roundup button or follow Startup Roundup’s RSS feed. If you’ve got news to share, get in touch.

MUST READS

Vascular Magnetics, the biotech startup that was spun out of Children’s Hospital raised a $7 million Series A round last week, according to a press release.

The Inquirer’s Mike Armstrong reports that LiftDNA, a young ad inventory startup based in King of Prussia founded by a former myYearbook employee was acquired for undisclosed terms by OpenX Technologies, the well-known ad serving technology.

BusinessInsider has video with myYearBook founders Catherine and Geoff Cook about how their lives have changes since selling the company for $100 million.

GIVE A GLANCE

Flying Kite writes about Leadnomics and its growth since launching in 2007, noting that the company now has 25 employees.

Mobile tech magazine Going Mobo covers DreamIt Ventures startup OneAway and the founders’ decision to drop out of Wharton for a year … and going.

NBC10’s coverage last week of LoSo, the real-time social app based in Philadelphia, earned the company its highest traffic yet.

MIGHT BE WORTH YOUR TIME

Warby Parker, the startup e-commerce dealer for eyeglasses that is so buzzed about, gives its founder story to TechCrunch TV.

Monetate has brought on new Chief Marketing Officer Kurt Heinemann, who previously led marketing efforts at Perimeter eSecurity and was Vice President of Priceline.com.

Internet-of-Things startup ThingWorx has partnered with Carnegie Mellon University to bring its technology to the world of R&D, according to a press release.

LevelUp, the spin-off of SCVNGR which has its roots in Philadelphia through the DreamIt Ventures incubation program and which has an office here, ran a marketing campaign at Reading Terminal last week in celebration of the landmark’s 120th anniversary. The campaign was intended to show off the company’s new mobile payment tool.

KinderTown gets covered in Hack Education, a blog about new ed technologies.

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