Funding / Investing

Bedding startup Brooklinen raised $10 million in venture money

The success of the Warby Parker-for-sheets company shows a shift in how people are buying.

Brooklinen Bedford Stripe sheets. (Photo via Instagram)

Bedding startup Brooklinen scored $10 million in funding last week in a Series A round led by FirstMark Capital.

Founded by Richard and Vicki Fulop and based in Downtown Brooklyn, the company is a direct-to-consumer operation, selling seriously quality sheets (I have a set, full disclosure) for as little as $99 for a full set.

Brooklinen is at the front of a new group of high quality but direct-to-consumer merchants, along with companies like Casper and, locally, Keap and Misen, which have found success selling products of higher quality at lower prices than their competitors by changing the business model.

We wrote about this phenomenon a while back, calling it the Warby Parker Age. We think it holds up well!


Series: Brooklyn

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